social marketing for social good
Services
Social Marketing What is this?- Public Relations and Communications
- Brand and Messaging
- Social Media What is this?
- Content development and website connectivity
- Training in use of communications and social media tools
- Partnership Development and Cause Marketing What is this?
- Community engagement
We integrate these options to provide you with a complete ‘deck‘ of services or we also offer the small agency benefit of providing dedicated project consulting and single product services.
How we do it
All causes rely on active and regular engagement with people – after all, it’s society that creates change. At The Social Deck, we provide you with a complete ‘deck’ of tools that will help you to expand your communication reach, interact with your markets, influence people’s views and behaviors, and engage partners and individuals in your cause. We offer a one-stop dedicated service with packages and tools tailored specifically to meet your needs and budget, ensuring maximum impact plus sustainability of activities into the future.
We know the financial constraints often associated with ‘social good’ activities, so we offer a flexible monthly payment option for ongoing assistance with implementation and management of your communication and social media activities.
One for One
We believe strongly in continuing personal and professional development through pro-bono work so we offer nonprofit organizations one hour pro-bono for each contracted hour on all of our services. This is a unique opportunity for nonprofits to continue to access pro-bono hours while using a dedicated consulting service under contract to deliver.
The Deck
We have integrated our services in 4 simple packages, which are scalable and offered as a single service or phased approach.
Three Clover Club
Set up
Our 3 Clover Club package builds on your initial groundwork and planning phase. In addition to developing your strategy or plan, we include:
- Set up of 3 x basic or premium Social Media tools
- Implementation of up to 3 x communication activities or products
- Training (up to 3 x 2-hour sessions) in using social media tools.
This is a simple way for you to begin the most important and often hardest part of building social engagement – implementation!
Diamond-a-Dozen
Implementation
If you don’t have a dedicated in-house communications team to implement your strategies or if your team needs support for a specific campaign or project, our tailored Diamond-a-dozen package can take care of all your implementation needs, including:
- Development of new content – press, website, publications, campaign materials and more
- Creative development and implementation of communications activities and products
- Implementation, management and monitoring of agreed social media or other online tools
- Training, testing and evaluation.
We offer this service as a single project or in addition to your strategy development and initial set-up, for a specified term at a fixed monthly fee.
Heart of Change
Engagement
Our comprehensive, full-service ‘Heart of Change’ program is designed to fulfill our mission to help socially conscious organizations and nonprofits get to the heart of social change. In this package, we combine our communications and social media services with partner development and community engagement. Services are delivered through the development AND implementation of a Community Engagement Strategy that calls people to action, using:
- Public Relations and events
- Social media marketing
- Partnerships
- Online Campaigns
- Crowd-funding
- Cause Marketing.
Heart of Change is tailored to organizations that want to engage people in social actions, not just promote and raise awareness.
-
Groundwork
-
Three Clover Club
-
Diamond-a-Dozen
-
Heart of Change
About
Our Vision
We want to give socially conscious organizations and nonprofits access to dedicated and professional Public Relations and social media services, which in turn will:
- Spread the word about socially conscious activities and causes
- Enable and empower more people and organizations to participate in social good behavior
- Increase the number of people engaging in actions that help to create positive social change locally and throughout the world.
Our Story
After moving from Australia to New York in 2011, we were impressed and intrigued by the number of nonprofits and social change influencers who were looking for assistance with their Public Relations and Social Media strategies. Of course, it made sense. With the not-for-profit and other ‘social good’ sectors feeling a large brunt of the impact of the financial crisis combined with the sudden change in the way people communicate, market and influence day-to-day, organizations looking to impact social behavior or engage donor and philanthropic support for a cause have had to rethink and reinvigorate their traditional PR strategies.
Organizations today are competing, not only to maintain and build donations and support in a harsh financial climate, but also to be followed and not just following; to influence and not just promote; to have engagement and not just participation.
But even large corporations and the most well-resourced organizations around know that this can only be achieved with strategic planning, a dedicated plan of action and the tools to stay on top of a changing, fast-paced social marketing game.
Why use The Social Deck?
By engaging with us you get the benefits of a small-agency service with the promise of big delivery! We’re a devoted team with the ability and drive to be creative and innovative in all aspects of our business. We only work with causes we believe in and have coupled this with our 1 hour pro-bono for each contracted hour for nonprofits. When you work with us you’ll be engaging directly with the owners and decision-makers who are personally invested in the success of your organization’s social marketing.
More reasons why…
- We believe strongly in the work of organizations and nonprofits in driving social change through influencing policy and empowering individuals to take action.
- We are young professionals dedicated and passionate about the potential to deliver positive change in society through social engagement.
- We believe people want to be engaged in social good behavior. We are not interested in using PR or social media for pure marketing or sales, we want to help organizations create change.
- We are experienced in social and public policy communications and law.
- We have the latest knowledge of emerging social media and marketing techniques allowing us to keep up to speed with your friends and followers and reach desired new markets.
Our CSR
Just like you, we want to ensure our business contributes in a positive way to society and the environment.
Our own Corporate Social Responsibility (CSR) actions include:
- We believe in giving back so we offer nonprofit organizations one hour pro-bono for each contracted hour
- We volunteer in our personal time
- Our web hosting is carbon neutral
- We carbon offset all of our business and personal travel
- We reduce, reuse and recycle.
Projects
The Team
THE TEAM
The most important assets of your organization – your cause and reputation – are well looked after by The Social Deck’s knowledgeable communications, social media, business and marketing professionals. We are unique because, as a team, we bring to the table expertise in social and public policy PR, media and communications, along with a thorough understanding of business and legal practice, and new technologies. In addition, we understand your vision and share your passion for promoting and engendering social change. Meet the team…
Kate Bowmaker
Kate is the strategic planning and creative word-smith behind The Social Deck. Having spent her 10-year career in public policy communications, stakeholder engagement and international relations, Kate has a proven record in reaching new markets and in engaging people in social issues, primarily environment and health. Kate is committed to using effective and targeted social marketing techniques to help organizations address local and global social policy issues. With her unique combination of public relations and media expertise and experience in driving innovative partner and public engagement programs, Kate will help your organization effect real change.
Steven Speldewinde
With a Masters in Entrepreneurship combined with a legal, science and public policy background, Steve has the skills and know-how to help any organization thrive. Add to this his experience developing and running social media campaigns and a strong commitment to innovative new media and cause marketing, and you can be sure your organization will have access to the most up-to-date and creative social media marketing platforms around.
Contact
PHONE US: +1 347 656 2597
EMAIL US: info@thesocialdeck.com
OR
The Social Deck helps socially conscious organizations reach target audiences and engage people in actions using practical communications strategies and social marketing tools.
We specialize in working with nonprofits, social businesses, start-ups, small business and other organizations that want to engage more people with their cause or product or that have a desire to influence social or environmental behaviors and policy. Our services also help businesses increase public awareness of their social ideals and CSR behaviors. Find out how we do it…
This is The Social Deck! Social marketing for social good.